All painted in Photoshop from scratch. No plan, except that I need to start designing creatures (this is my first attempt ever) and human characters, so I came up with this. Quite pleased. This image is a personal project, so doesn't belong to anyone else, i.e. a client. The full license for this image would cost $40 ($65).
This image took about 2 days to complete, due to the fact that there is no awkward perspective or detailed background.
To create an image like this from scratch would cost £150 to £200 ($200 to $300).